Fresko for Real Estate

Every listing launches with a full campaign.

The first weekend decides a listing's momentum, and when a referral sends a seller your way, a professional feed backs it up. Fresko reads the listings on your website and turns them into reels, posts and open-house pushes, live on day one.

Start for free today, or book a demo

sofia.listedOriginal audio
···
this hallway sold the house in 9 seconds▷ 46.2K
3,108 likes
sofia.listed buyers decide at the door. here’s what they saw. #justsold
sofia.listed
···
listed friday. as-is. watch this space.
1,442 likes
sofia.listed no staging yet. sometimes honesty is the hook. #newlisting
sofia.listed
···
OPEN HOUSE · SUNDAY11-13Lindenweg 14 · bring your questions, I’ll bring the coffeeSave the date →
987 likes
sofia.listed the sellers baked. I’m not above bribery.
sofia.listedBuyer tips
···
3 things buyers notice in the first 8 seconds1/3
1,873 likes
sofia.listed number 2 costs nothing to fix. swipe → #buyertips
sofia.listedOriginal audio
···
this hallway sold the house in 9 seconds▷ 46.2K
3,108 likes
sofia.listed buyers decide at the door. here’s what they saw. #justsold
sofia.listed
···
listed friday. as-is. watch this space.
1,442 likes
sofia.listed no staging yet. sometimes honesty is the hook. #newlisting
sofia.listed
···
OPEN HOUSE · SUNDAY11-13Lindenweg 14 · bring your questions, I’ll bring the coffeeSave the date →
987 likes
sofia.listed the sellers baked. I’m not above bribery.
sofia.listedBuyer tips
···
3 things buyers notice in the first 8 seconds1/3
1,873 likes
sofia.listed number 2 costs nothing to fix. swipe → #buyertips
meridian.bauSite diary
···
month 14 of 26. the crane comes down friday.▷ 58.7K
4,021 likes
meridian.bau Quartier Ost site diary, week 61. someone’s been watching since the excavation pit. #sitediary
meridian.bau
···
QUARTIER OST · PHASE 272%pre-sold before the show apartment opens. Phase 2 waitlist opens March 1.Join the waitlist →
2,214 likes
meridian.bau the spreadsheet says it faster than we can.
meridian.bauRender vs. reality
···
render vs. reality: courtyard edition1/2
1,655 likes
meridian.bau swipe to see what we promised in 2024 → #renderVsReality
meridian.bau
···
1,203 likes
meridian.bau first evening the windows had lights in them. 212 future homes. #quartierost
meridian.bauSite diary
···
month 14 of 26. the crane comes down friday.▷ 58.7K
4,021 likes
meridian.bau Quartier Ost site diary, week 61. someone’s been watching since the excavation pit. #sitediary
meridian.bau
···
QUARTIER OST · PHASE 272%pre-sold before the show apartment opens. Phase 2 waitlist opens March 1.Join the waitlist →
2,214 likes
meridian.bau the spreadsheet says it faster than we can.
meridian.bauRender vs. reality
···
render vs. reality: courtyard edition1/2
1,655 likes
meridian.bau swipe to see what we promised in 2024 → #renderVsReality
meridian.bau
···
1,203 likes
meridian.bau first evening the windows had lights in them. 212 future homes. #quartierost
the.fernhouseOriginal audio
···
the 3pm reset, before every check-in▷ 29.3K
2,317 likes
the.fernhouse 7 minutes of linen sounds. weirdly the most requested video. #hostlife
the.fernhouse
···
1,684 likes
the.fernhouse breakfast tray goes out at 8. the jam is from the neighbor two doors down. #slowmornings
the.fernhouse
···
★★★★★“We cancelled our last night in the city to stay here longer.”, guests from Hamburg, June
1,398 likes
the.fernhouse still thinking about this one.
the.fernhouseIn the basket
···
what’s in the welcome basket this month1/4
1,102 likes
the.fernhouse october edition: candle, local cider, the good chocolate. swipe → #welcomebasket
the.fernhouseOriginal audio
···
the 3pm reset, before every check-in▷ 29.3K
2,317 likes
the.fernhouse 7 minutes of linen sounds. weirdly the most requested video. #hostlife
the.fernhouse
···
1,684 likes
the.fernhouse breakfast tray goes out at 8. the jam is from the neighbor two doors down. #slowmornings
the.fernhouse
···
★★★★★“We cancelled our last night in the city to stay here longer.”, guests from Hamburg, June
1,398 likes
the.fernhouse still thinking about this one.
the.fernhouseIn the basket
···
what’s in the welcome basket this month1/4
1,102 likes
the.fernhouse october edition: candle, local cider, the good chocolate. swipe → #welcomebasket
What Fresko is

Your listing marketer, videographer, copywriter and scheduler, in one tool.

Fresko isn't a post generator. Paste your website and it builds the whole campaign for each listing: the launch sequence, the walkthrough content, the neighborhood story, the open-house pushes and the just-sold proof, publishable the day the listing hits the market.

The problem

You sell homes. Your feed sells you.

Buyers scroll before they tour. Sellers arrive by referral, and your feed backs the referral up.

39%

Social is the top lead source

39% of agents say social media is their best source of quality leads (NAR Technology Survey, 2025). Buyers start online, and increasingly in the feed.

NAR Technology Survey, 2025
$700-1,700

Per listing, for photo and video

Marketing one listing well runs $700 to $1,700 in photography, video and 3D tours (REsimpli, 2025), before anyone writes a single post.

REsimpli real estate marketing statistics, 2025
Wk 1

Decides the momentum

Interest peaks the first week on market. A campaign that goes live on day five has already missed the crowd.

Days-on-market data
66%

Referrals win listings

66% of sellers choose their agent through a referral or a past relationship (NAR). A professional feed is what backs that referral up.

NAR Profile of Home Buyers and Sellers
The transformation

From "photos are up" to a packed open house.

Listing day, before Fresko

The house is ready. The marketing isn't.

  • One "new listing!" post, then silence
  • MLS photos dumped as-is, no story, no sequence
  • Open house announced Friday night for Saturday
  • No neighborhood content, buyers can't picture the life
  • Just-sold wins never posted, so sellers never see them
Listing day, with Fresko

The campaign launches when the listing does.

  • Teaser, launch, feature reels and open-house arc, built in 2 minutes
  • MLS photos restyled and sequenced like a tour
  • Open-house pushes timed for weekend planning, ads included
  • Neighborhood posts that sell the street, not just the house
  • Just-sold posts ready the day you close
Listing photo transformation

Your MLS set. A cinematic launch.

No videographer booking, no waiting on edits. Fresko takes the listing photos from your website and styles, sequences and captions them into reels and carousels that feel like a tour, consistent with your personal brand on every listing.

Works for exteriors, interiors, twilight shots and phone photos.

Your listing photo
Plain MLS listing photo of an empty living room
Fresko's version
Styled cinematic version of the same living room
What you actually get

Not posts. A listing launch.

A launch works in layers, content that entertains, educates, engages and sells, sequenced from teaser to just-sold. Here's what a campaign looks like for one listing, built from the agency's website.

O
Oakhollow Group, 12 Maple Rowwww.oakhollowgroup.homes → full campaign
18posts
5reels
3carousels
3platforms
Educate · 25% Entertain · 30% Engage · 20% Sell · 25%
O
oakhollow.homesOriginal audio
This kitchen sold the house
27 seconds inside 12 Maple Row 🏡♥ 2,412  ▷ 36.9K plays
EntertainReel
O
oakhollow.homes3d
What $650K buys in Maplewood right now
Three homes, three streets, same budget. Swipe →♥ 1,318  □ 704 saves
Educate1/4
O
oakhollow.homes2h
Staging day at Maple Row
Before the open house, there's this. #stagingdayStory · tap through
Entertain
O
oakhollow.homes1d
Which primary suite? A or B
Two very different answers to the same square meters 👇💬 187  ♥ 1,255
Engage
O
oakhollow.homesYesterday
Just sold: Birch Lane.
"You made the hardest move of our lives feel easy.", the sellers♥ 1,096 💬 92
Engage
O
oakhollow.homesSponsored · Maplewood
12 Maple Row, open Sat 11-2
4 bed · sun-back garden · 3 min to the park. See it Saturday.♥ 984  □ 291 saves
Sell1/3
O
oakhollow.homesSponsored
Private showings this week only
Before Saturday's open house. DM or link in bio.Book a showing · oakhollow.homes
Sell
11 morein this campaign

Click any post to see the full piece, and the job it does in the campaign.

Under the hood

You approve. Fresko does the rest.

The post mix

Every listing, sequenced like a launch.

Teaser before the sign goes up, walkthroughs at peak scroll, open-house pushes Thursday-Friday, just-sold proof after closing. You review, change what you want in the editor, and approve.

Fresko content mix builder
Auto-publish

Posted while you're at showings.

The campaign runs on schedule across Instagram, Facebook and TikTok, including the neighborhood cadence that keeps you visible between listings.

Fresko dashboard with scheduled posts
Quality control

Checked before it ships.

Every post gets brand, fact and image checks before it reaches your approval queue, so nothing off-brand goes out.

Fresko brand and image checks on a post
Also handledOpen-house countdownsNeighborhood guidesJust-sold postsOpen-house ad creativesPosting calendar
How it works

Three steps. Two minutes.

www.oakhollowgroup.homes→
Reading your listings…
Step 1

Paste your website

Fresko reads your listings, photos, features, prices and neighborhoods, plus your brand, straight from your site.

30s · vs booking a videographer next week
Tease
Coming to Maplewood
Launch
This kitchen sold the house
Open house
Sat 11-2
Assembling campaign…
Step 2

The launch builds itself

Teaser, walkthrough reels, neighborhood story, open-house arc and just-sold follow-up, timed to your listing calendar.

60s · vs a week of content production
✓Teaser · InstagramDay 0
✓Walkthrough · TikTokDay 1
↑Open house · Facebookpublishing…
Step 3

Approve & auto-publish

One look, one click, the campaign runs while you run showings.

Done · live on day one
Why it's worth it

Every listing deserves a real launch.

Compare what marketing a listing costs today.

Photo & video per listing$700-1,700/listingCost

Booked days out, delivered days later, the first, loudest week on market is already gone.

Social media manager$1,500-3,000/moCost

Knows social, not your market. Every listing still needs your briefing, your corrections, your voice.

Fresko2 minutes per listing + a fraction of the costBoth

Full campaign per listing, plus the between-listings cadence that wins the next seller.

The house is ready. Launch it like you mean it.

FAQ

Agent questions? Good ones.

How fast can a listing campaign go live?

About two minutes from pasting your website. Teaser, launch posts, walkthrough reels and the open-house arc are drafted immediately, so the campaign starts the day the listing does, not the following week.

My photos are just the MLS set. Is that enough?

Yes. Fresko restyles and sequences MLS photos into reels and carousels that feel like a tour, cover frames, captions, feature callouts, consistent with your personal brand on every listing.

Does it help between listings?

That's where the next listing comes from. Fresko keeps a neighborhood cadence running, area guides, market updates, just-sold proof, so sellers already know your marketing before you pitch them.

Can it promote open houses?

Open-house posts and countdowns are timed Thursday-Friday when weekend plans are made, with ad creatives ready to run.

I run a team. Can every agent use it?

Your team works from the same campaign in the editor: anyone can change a post, then approve and publish. Because it's built from your website, every listing stays on your brand.