Fresko for E-commerce & DTC

Drops that sell out, without a content team.

Your best ad dies every few weeks and your feed goes quiet every launch crunch. Fresko builds the whole drop campaign from your website: teasers, launch posts, ad creatives, restock pushes.

Start for free today, or book a demo

marlow.candlecoOriginal audio
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the 4pm pour, in real time▷ 38.4K
2,916 likes
marlow.candleco no music, just wax sounds. this is why i quit my job 🕯 #slowbusiness
marlow.candleco📷 by @sofie.reads
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1,204 likes
marlow.candleco repost · hour three of amber no. 4 at @sofie.reads’ window. keep tagging us 🧡
marlow.candleco
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1,983 likes
marlow.candleco papercut weather. 📷 by a customer, keep tagging us! #marlowmoments
marlow.candleco
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THE NOTE IN EVERY BOX THIS WEEKyou kept DMing about the kitchen-in-october smell. so i made it. three jars. one box., marta ♥
1,530 likes
marlow.candleco you asked for this one in the DMs. now it's in the box.
marlow.candleco
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why your candle tunnels (and the 3-hour fix)1/5
1,442 likes
marlow.candleco saving this will save your candle. swipe → #candlecare
marlow.candlecoOriginal audio
···
the 4pm pour, in real time▷ 38.4K
2,916 likes
marlow.candleco no music, just wax sounds. this is why i quit my job 🕯 #slowbusiness
marlow.candleco📷 by @sofie.reads
···
1,204 likes
marlow.candleco repost · hour three of amber no. 4 at @sofie.reads’ window. keep tagging us 🧡
marlow.candleco
···
1,983 likes
marlow.candleco papercut weather. 📷 by a customer, keep tagging us! #marlowmoments
marlow.candleco
···
THE NOTE IN EVERY BOX THIS WEEKyou kept DMing about the kitchen-in-october smell. so i made it. three jars. one box., marta ♥
1,530 likes
marlow.candleco you asked for this one in the DMs. now it's in the box.
marlow.candleco
···
why your candle tunnels (and the 3-hour fix)1/5
1,442 likes
marlow.candleco saving this will save your candle. swipe → #candlecare
north.thread⚡ Drop 04
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FIT CHECK: 004 HOODIE▷ 61.8K
4,207 likes
north.thread oversized. heavyweight. seen on @kelan.mp4 before the drop. #fitcheck
north.thread📷 by @jonas.wears
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2,371 likes
north.thread repost · 004 in the wild. flash on, face optional.
north.thread
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DROP 04 · SATURDAY 10:00037/120pieces left after the waitlist. no restock. ever.
2,893 likes
north.thread the counter is real. link in bio.
north.thread
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1/4
1,655 likes
north.thread LOOKBOOK 04, shot in one afternoon on the block. swipe → #drop04
north.thread
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1,033 likes
north.thread every single order, packed by the three of us. ships monday. 📦
north.thread⚡ Drop 04
···
FIT CHECK: 004 HOODIE▷ 61.8K
4,207 likes
north.thread oversized. heavyweight. seen on @kelan.mp4 before the drop. #fitcheck
north.thread📷 by @jonas.wears
···
2,371 likes
north.thread repost · 004 in the wild. flash on, face optional.
north.thread
···
DROP 04 · SATURDAY 10:00037/120pieces left after the waitlist. no restock. ever.
2,893 likes
north.thread the counter is real. link in bio.
north.thread
···
1/4
1,655 likes
north.thread LOOKBOOK 04, shot in one afternoon on the block. swipe → #drop04
north.thread
···
1,033 likes
north.thread every single order, packed by the three of us. ships monday. 📦
aeva.skinCampaign film
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72 hours. One barrier cream.▷ 112K
8,412 likes
aeva.skin The Hydration Trial, filmed unretouched. Episode 1. #AevaTrial
aeva.skin📷 by @mia.mornings
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1,842 likes
aeva.skin Regram · the shelf spot we’re honored to hold.
aeva.skinShoppable
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1/5
3,206 likes
aeva.skin The Mint Shelf, restocked in all 40 stores. Tap to shop → #TheMintShelf
aeva.skin
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THE BARRIER BALMCalm.a rich balm for tight, dry winter skinShop the balm →
5,118 likes
aeva.skin Made for the tight, dry days. Save it for winter.
aeva.skin
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2,933 likes
aeva.skin Texture check: the new Barrier Balm. In stores Friday. #texturetok
aeva.skinCampaign film
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72 hours. One barrier cream.▷ 112K
8,412 likes
aeva.skin The Hydration Trial, filmed unretouched. Episode 1. #AevaTrial
aeva.skin📷 by @mia.mornings
···
1,842 likes
aeva.skin Regram · the shelf spot we’re honored to hold.
aeva.skinShoppable
···
1/5
3,206 likes
aeva.skin The Mint Shelf, restocked in all 40 stores. Tap to shop → #TheMintShelf
aeva.skin
···
THE BARRIER BALMCalm.a rich balm for tight, dry winter skinShop the balm →
5,118 likes
aeva.skin Made for the tight, dry days. Save it for winter.
aeva.skin
···
2,933 likes
aeva.skin Texture check: the new Barrier Balm. In stores Friday. #texturetok
What Fresko is

Your strategist, copywriter, product stylist and ad designer, in one tool.

Fresko isn't a post generator. Paste your store's website and it builds the whole campaign: the launch arc, the post mix, captions, styled product visuals, ad variants and a publishing schedule shaped by content that already sells.

The problem

You built a product people want. The feed doesn't know it.

Paid and organic both run on creative volume, and volume is exactly what a small team can't produce.

<2%

Organic reach is gone

Facebook pages reach under 2% of their followers organically (Social Insider, 2026). Your launch post misses your own customers, let alone new ones.

Social Insider benchmarks, 2026
8-11 days

Ad creative burns out

Even a winning ad wears out in under two weeks. Without fresh variants ready, ROAS decays while you scramble for new creative.

Paid social benchmarks
10-30

Creatives needed weekly at scale

Brands running paid social at scale need 10 to 30 fresh creatives a week to stay ahead of fatigue. Organic, paid and stories all want new assets.

Paid social creative benchmarks
$1,500+

Per month, for a basic retainer

A standard social media retainer runs $1,500 to $3,000 a month before ad spend (Sprout Social, 2026), and it still needs your product shots and your approvals.

Sprout Social pricing guide, 2026
The transformation

From launch-week chaos to sold-out calm.

Launch week, before Fresko

Everything ships except the content.

  • Chasing the photographer, the freelancer, the editor
  • Organic goes silent right when attention matters most
  • Ad fatigue noticed only after ROAS already dropped
  • Captions written at midnight before launch
  • Restock moment passes without a single post
Launch week, with Fresko

The drop arc is built before the stock arrives.

  • Tease → countdown → launch → proof → restock, planned in 2 minutes
  • Flat product shots restyled into lifestyle scenes
  • Fresh ad variants in every campaign, ready before the old ones tire
  • Captions in your brand voice, sized for every platform
  • Auto-published around your drop calendar
Product photo transformation

Your catalog shot. A lifestyle campaign.

No studio day, no reshoot per season. Fresko takes the white-background product photos from your store and builds styled lifestyle scenes around them, consistent light, props and mood across the whole feed.

Works for products, packshots, flat lays and model shots.

Your photo
Flat catalog product shot of a candle jar
Fresko's version
Styled lifestyle scene with the same candle
Under the hood

You approve. Fresko does the rest.

The post mix

A drop arc, planned like a merchandiser.

Tease, countdown, launch, proof, restock, Fresko sequences the mix around your launch date and weights it for what sells. You review, change what you want in the editor, and approve.

Fresko content mix builder
Auto-publish

Posted while you pack orders.

Launch posts at 10am sharp, countdowns the days before, restock posts on the date you set, across Instagram, TikTok and Facebook.

Fresko dashboard with scheduled posts
Quality control

Checked before it ships.

Every post gets brand, fact and image checks before it reaches your approval queue, so nothing off-brand goes out.

Fresko brand and image checks on a post
Also handledAd variantsHashtagsBrand voicePlatform-sized formatsImage checks
How it works

Three steps. Two minutes.

www.marlowcandleco.com→
Reading your store…
Step 1

Paste your store's website

Paste your store URL. Fresko reads your products, brand, reviews and best sellers.

30s · vs briefing an agency for 2 weeks
Tease
3 days.
Then it's gone.
Launch
The Autumn Trio.
Friday 10am.
Restock
It's back.
Assembling campaign…
Step 2

The drop arc builds itself

Strategy, post mix, captions, styled visuals, ad variants and a launch-timed schedule, assembled from what already sells for DTC brands.

60s · vs a month of content production
✓Countdown · InstagramWed 18:00
✓Launch reel · TikTokFri 10:00
↑Launch post · Facebookpublishing…
Step 3

Approve & auto-publish

One look, one click, then it posts on schedule while you handle fulfillment. Ad variants ready when you need them.

Done · your launch week back
Why it's worth it

Your next drop shouldn't need a content team.

Compare what feeding paid and organic costs today.

Creative agency / UGC shop$1,500-4,000/moCost

Per-asset fees, briefing rounds and turnarounds measured in weeks, while your ad fatigue clock keeps ticking.

In-house content hire$4,500+/moCost

One person, one skill set, holidays included. Still needs a designer, an editor and a media buyer around them.

Fresko2 minutes + a fraction of the costBoth

The full drop campaign, styled visuals, ad variants and auto-publishing, while you run the store.

Your product already converts. Now your feed will too.

FAQ

Store questions? Good ones.

Does Fresko connect to my store?

Paste your store URL and Fresko reads your products, brand voice, reviews and best sellers. Campaigns are built around what you actually sell, not generic "product content."

My product photos are flat catalog shots. Is that enough?

Yes, that's the point of product photo transformation. Fresko builds styled lifestyle scenes around your packshots, with consistent light, props and mood across the feed. No seasonal reshoots.

Does it make ad creatives too, or just organic posts?

Both. Every campaign includes ad variants built from your real product photos, so fresh creative is ready before the old ads wear out.

Can it run a product drop end to end?

Yes. Fresko reads your products from your website and builds the tease, countdown, launch, social-proof and restock arc, timed to your launch date and synced across platforms.

We sell in multiple markets. Does that work?

Fresko builds one campaign for your store from its website. Everything is editable, so you can shape any post for a specific market or product line in the editor before you approve and publish.