Your buyers scroll for months before they book a demo.
B2B deals are won on brand memory, the vendor they already know when budget appears. Fresko reads your website, product, proof and positioning, and turns them into the consistent feed that builds it.
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Your content marketer, copywriter, designer and scheduler, in one tool.
Fresko isn't a post generator. It reads what your website already says, product, proof, positioning, and builds the campaign: reels, insight carousels, customer proof and product education, sequenced across the quarter.
The pipeline is decided before the first call.
Your buyers research in the feed for months. Silence there is a competitor's head start.
Channels per deal
The average B2B buyer touches 3.5 channels before buying (Dreamdata, 2026). If your feed is empty, one of them is missing.
Dreamdata B2B benchmarks, 2026Most of your market isn't buying
Only ~5% of buyers are in-market at any moment. The other 95% remember, or forget, you for when budget appears.
Ehrenberg-Bass InstituteTouchpoints per deal
B2B buyers need 27 interactions with a vendor to close (Forrester). A consistent feed delivers them at scale; an SDR sequence alone can't.
Forrester B2B buyer surveyPer thought-leadership post
Drafting, designing, and the approval loop, which is why most B2B feeds post twice a month and then go quiet.
Content team time studiesFrom a quiet feed to a feed sales can spend.
The expertise exists. The feed doesn't show it.
- The brand account posts twice a month, mostly release notes
- The team "means to post", ships once a quarter
- Your best proof sits on the website, where buyers never scroll
- Every post takes a week of drafts and approvals
- SDRs cold-call buyers who've never seen the brand
What the company knows, the market sees.
- A quarter of posts, carousels and reels built from your website
- Customer proof from your site becomes posts and carousels buyers actually read
- Product pages turned into product education, not release notes
- One approval pass a week, in one place
- SDRs call buyers who already recognize the name
Your website. A month of touchpoints.
The positioning page nobody scrolls past becomes the content everyone does: a sharp-take reel, an insight carousel, a proof post and a product walkthrough, each shaped for its platform, sequenced across the month.
Works from what's already on your website: positioning, product pages, proof.
"Loopdesk maps every handoff between sales, onboarding and success, so ops teams see where work waits and fix it before customers feel it."
Not posts. A pipeline campaign.
B2B feeds work in layers, posts that educate, entertain, engage and sell, across Instagram, TikTok and Facebook. Here's what a quarter-opener looks like for an ops platform, built from its website.
Click any post to see the full piece, and the job it does in the campaign.
You approve. Fresko does the rest.
A quarter, planned like a campaign.
Reels for reach, carousels for depth, proof for trust, the teardown offer for conversion, weighted and sequenced. You review, change what you want in the editor, and approve.
Posted while your team builds.
Reels Tuesday mornings, carousels at peak scroll hours, proof posts mid-funnel, across Instagram, TikTok and Facebook, one approval pass a week.
Checked before it ships.
Every post gets brand, fact and image checks before it reaches your approval queue, so nothing off-brand goes out.
Three steps. Two minutes.
Paste your website
Fresko reads your positioning, product pages, tone and proof points.
The quarter builds itself
Reels, insight carousels, proof and the conversion offer, sequenced across weeks and shaped for each platform.
Approve & auto-publish
One approval pass a week, then the quarter ships itself while your team builds.
Your expertise should be in the feed.
Compare what a consistent B2B content engine costs today.
Strangers learning your product on your retainer, and your voice still gets lost in the briefing.
One hire covering strategy, writing, design and distribution, the reason most B2B feeds go quiet after the first push.
The full campaign from your website, in your brand voice, sequenced and shipped.
Your company already has the answers. Put them in the feed.
B2B questions? Good ones.
Does Fresko work for B2B, not just consumer brands?
Yes. Fresko builds B2B campaigns for Instagram, TikTok and Facebook: product education, customer proof, event pushes and insight carousels, all in your brand voice.
Where does the content come from?
Your website: product pages, proof and positioning. Fresko turns what the company already says there into posts buyers actually read, no invented "thought leadership."
Can it keep our brand voice consistent?
Yes. Fresko learns your voice from your website and writes every post in it. Change anything you want in the editor, then approve and publish.
Our sales cycle is 6+ months. Does social even matter?
That's exactly why it matters: only ~5% of your market is buying right now. The consistent feed builds brand memory in the other 95%, so when budget appears, you're the vendor they already know.
What does one campaign include?
Strategy, a post mix across educate, entertain, engage and sell, captions, visuals, ads and a posting calendar.